Qualecta engine • retailer leaflets, every week

You pay retailers to run promos. We check they actually did.

Automatic leaflet verification: price, week, mechanic and page — with the leaflet clipping as proof. For FMCG manufacturers who pay for promo slots and want to know they got what they paid for.

Signing up means joining the waitlist — the product is in development and we are not sending reports yet. See a sample discrepancy report.

The problem

Promo settlement is done blind

Your trade marketing budget goes to retailers every month. Proof that the promo actually ran — not always.

📄

Paging through PDFs by hand

KAMs open dozens of leaflets a week and scan for their products by eye. Slow, expensive, never complete coverage.

⏳

Leaflets vanish once they expire

When the promo ends, the evidence disappears. There is no way to go back and check what was really in the leaflet in week N.

🧾

Retro-invoices paid blind

The retailer invoices you for a promotional service. You pay, because there is no tool to quickly verify execution.

How it works

Three steps from plan to proof

1

Upload your promo plan

Excel or CSV with what you agreed with the retailers: product, price, week, mechanic, retailer.

2

The engine reads the leaflets

Every week, the Qualecta engine downloads and parses the leaflets of all covered retailers — price, mechanic, page.

3

You get a report per promo

✅ compliant / ⚠️ different price or mechanic / ❌ missing — every line with the leaflet clipping attached as proof.

Proof

Every discrepancy backed by a leaflet clipping

This is not an estimate or a "probably" model. Every verdict is based on what is actually visible in the leaflet.

LEAFLET (DEMO)week 29
Golden Sweet Corn
340 g can / 285 g drained
3.99zł
when you buy 2
Leaflet clipping • p. 7 • automatically linked to the plan line • demo data
Price higher than plannedPlan: 3.49 zł per unit, no condition. In the leaflet: 3.99 zł — and only when buying 2.
Changed mechanicA straight promo price was agreed, not a quantity threshold. Verdict: ⚠️ different mechanic.
Archived proofThe clipping is stored permanently — available even long after the leaflet expired.
Discrepancy report • FMCG manufacturer • week 29example • demo data
Sweet corn 340 g
Biedronka • plan 3.49 zł → leaflet 3.99 zł when buying 2
❌ discrepancy
Laundry pods 40 ct
Lidl • plan "2+1 free" → leaflet "-30%"
⚠️ mechanic
Ground coffee 500 g
Kaufland • plan 24.99 zł → missing from week 29 leaflet
❌ missing
Premium diapers size 4
Biedronka • plan 54.99 zł → leaflet 54.99 zł
✅ compliant
Soft drink 2 l
Lidl • plan 5.49 zł → leaflet 5.49 zł
✅ compliant
ProductRetailerPlanIn the leafletStatus
Sweet corn 340 gBiedronka3.49 zł3.99 zł when buying 2⚠️ different
Laundry pods 40 ctLidl2+1 free-30%⚠️ different
Ground coffee 500 gKaufland24.99 złnot found❌ missing
Premium diapers size 4Biedronka54.99 zł54.99 zł✅ compliant
Soft drink 2 lLidl5.49 zł5.49 zł✅ compliant

Example — demo data. See the full sample discrepancy report →

Where the data comes from

The Qualecta leaflet engine

The same crawler engine that collects FMCG offers from all covered retailers — now working as the auditor of your promos.

3+
retailers in the MVP: Biedronka, Lidl, Kaufland
weekly
new leaflets parsed automatically
full FMCG
all categories, not selected brands
archive
clippings kept from the day of ingestion
BiedronkaLidlKauflandmore retailers coming
FAQ

Frequently asked questions