Qualecta engine • retailer leaflets, every week

You pay retailers to run promos. We check they actually did.

Automatic leaflet verification: price, week, mechanic and page — with the leaflet clipping as proof. For FMCG manufacturers who pay for promo slots and want to know they got what they paid for.

Signing up means joining the waitlist — the product is in development and we are not sending reports yet. See a sample discrepancy report.

The problem

Promo settlement is done blind

Your trade marketing budget goes to retailers every month. Proof that the promo actually ran — not always.

📄

Paging through PDFs by hand

KAMs open dozens of leaflets a week and scan for their products by eye. Slow, expensive, never complete coverage.

Leaflets vanish once they expire

When the promo ends, the evidence disappears. There is no way to go back and check what was really in the leaflet in week N.

🧾

Retro-invoices paid blind

The retailer invoices you for a promotional service. You pay, because there is no tool to quickly verify execution.

How it works

Three steps from plan to proof

1

Upload your promo plan

Excel or CSV with what you agreed with the retailers: product, price, week, mechanic, retailer.

2

The engine reads the leaflets

Every week, the Qualecta engine downloads and parses the leaflets of all covered retailers — price, mechanic, page.

3

You get a report per promo

✅ compliant / ⚠️ different price or mechanic / ❌ missing — every line with the leaflet clipping attached as proof.

Proof

Every discrepancy backed by a leaflet clipping

This is not an estimate or a "probably" model. Every verdict is based on what is actually visible in the leaflet.

LEAFLET (DEMO)week 29
Golden Sweet Corn
340 g can / 285 g drained
3.99
when you buy 2
Leaflet clipping • p. 7 • automatically linked to the plan line • demo data
Price higher than plannedPlan: 3.49 zł per unit, no condition. In the leaflet: 3.99 zł — and only when buying 2.
Changed mechanicA straight promo price was agreed, not a quantity threshold. Verdict: ⚠️ different mechanic.
Archived proofThe clipping is stored permanently — available even long after the leaflet expired.
Discrepancy report • FMCG manufacturer • week 29example • demo data
Sweet corn 340 g
Biedronka • plan 3.49 zł → leaflet 3.99 zł when buying 2
❌ discrepancy
Laundry pods 40 ct
Lidl • plan "2+1 free" → leaflet "-30%"
⚠️ mechanic
Ground coffee 500 g
Kaufland • plan 24.99 zł → missing from week 29 leaflet
❌ missing
Premium diapers size 4
Biedronka • plan 54.99 zł → leaflet 54.99 zł
✅ compliant
Soft drink 2 l
Lidl • plan 5.49 zł → leaflet 5.49 zł
✅ compliant
ProductRetailerPlanIn the leafletStatus
Sweet corn 340 gBiedronka3.49 zł3.99 zł when buying 2⚠️ different
Laundry pods 40 ctLidl2+1 free-30%⚠️ different
Ground coffee 500 gKaufland24.99 złnot found❌ missing
Premium diapers size 4Biedronka54.99 zł54.99 zł✅ compliant
Soft drink 2 lLidl5.49 zł5.49 zł✅ compliant

Example — demo data. See the full sample discrepancy report →

Where the data comes from

The Qualecta leaflet engine

The same crawler engine that collects FMCG offers from all covered retailers — now working as the auditor of your promos.

3+
retailers in the MVP: Biedronka, Lidl, Kaufland
weekly
new leaflets parsed automatically
full FMCG
all categories, not selected brands
archive
clippings kept from the day of ingestion
BiedronkaLidlKauflandmore retailers coming
FAQ

Frequently asked questions